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Looking at the unique challenges and opportunities of marketing in Financial Services and Fintech
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Saurabh Singla Founder at ZEX PR WIRE
Press releases are a way to communicate important news or information about your business or organization to the public and media outlets. There are several benefits to using press releases: Visibility: Press releases can help increase the visibility and awareness of your business or organization. When a press release is picked up by media outle
05 January 2023 /people /startups
Anoop Melethil Head of Marketing at Maveric Systems
Traditionally marketing functions in banks were accountable for building brand awareness and, to some degree, generating revenue. As post-pandemic trends show, functional areas of customer acquisition, digital cross-selling, and upselling now form an integral part of marketing's digital-first strategy. 52% of Financial Services marketers think so...
07 December 2022 /retail /predictions
Kerry Leech Co-founder at Roo & Eve
The gated content ‘lead generation’ era is over. Today’s B2B buyers want to consume high-quality content, gather insights, and solicit advice from their peers - before ever talking to sales. In fact, according to Gartner, 43% of Baby Boomer, Gen X, and Millennial customers prefer a sales rep-free experience. So how can fintechs meet changing buyer ...
28 November 2022
Nir Laznik Co-Founder & CEO at Sedric.ai
Consumer debt rose to a new high of $15.6 trillion in the last quarter of 2021 from $14.3 trillion in the first quarter of 2021. With inflation reaching the highest level in four decades and millions of Americans living paycheck to paycheck, consumers are expected to crank up their credit usage even further to make ends meet. Rising househol
22 November 2022 /regulation /startups
Luigi Wewege President at Caye International Bank
When people talk about setting up offshore companies, much of what they say focuses on the tax advantages. It’s true that several nations’ tax laws are designed to create a favorable setting for offshore business enterprises. Along with considering the laws that apply in a given nation, creating and successfully operating an offshore company involv...
25 October 2022 /wealth /predictions
B2B FinTech firms underwent a digital transformation sprint since the beginning of the pandemic, packing years of digital transformation into a few months - and in many cases, significantly changing day-to-day work. These changes radically transformed the way buyers research and make purchases. Today’s B2B buyers want to consume high-quality conte...
14 October 2022
Retired Member
It’s the latter — competitor analysis — that we’ll talk about in this article, looking at some practical challenges that it can solve. Who is this case study for? For companies that face strong competitors and want to stay a step ahead of them. The challenge: identifying growth opportunities for a payment provider Our client in this case study w...
23 September 2022 /crypto /markets
The fintech industry has seen major changes since the pandemic, both accelerating digital adoption and the need to satisfy new customer expectations. But implementing the appropriate fintech marketing techniques to align to this new world is becoming more and more challenging in a market that is already saturated. That’s why leading fintechs are ...
18 July 2022
Over the past few years, the banking and financial services landscape has transformed massively. Where once the large conglomerates and legacy banks dominated the industry, the rise of ‘Challenger Banks’, modern banks that compete directly with traditional institutions, has created a revolution in financial services. With so many providers now com...
22 June 2022 /security /devops
Omri Argaman Chief Growth Officer at Zoomd
2021 was a tipping point for crypto. Interest in and coverage about crypto shifted from fringe blogs and social networks to the mainstream media. And this shift is supported by actual user interest. A survey of 500 US consumers found that 31.2% said that they’d definitely use or invest in cryptocurrencies. An additional 48.8% said that they might ...
29 May 2022 /startups /crypto
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