Marketing in Financial Services

Looking at the unique challenges and opportunities of marketing in Financial Services and Fintech

Yahya Mohamed Mao Head of Business Development & Marketing at Swiss GRC

The multidimensional characteristics of modern marketing

The emergence of digital technologies and communication channels is pushing ahead a change in paradigm within the fundamental concept of marketing. Marketing consists in creating value to customers in a way that it benefits organization and shareholders. Based on this fundamental understanding, marketing leaders try a vаriеtу оf diffеrеnt mаrkеti...

12 March 2021 /markets

Konstantin Rabin Head of Marketing at Kontomatik

How do Fintech businesses benefit from affiliate marketing programs?

Affiliate marketing programs are becoming more and more popular, especially with the global fintech sector. This performance-based marketing tool has proved itself as a great way for a business to reach the previously inaccessible consumer base, and expand the business’s outreach significantly. In order to cater to the growing demand of various i...

13 November 2020

Retired Member 

The Market is Hot! Is your brand ready? A checklist for preparing your brand for IPO success.

“If you can’t stand the heat, get out of the kitchen.” U.S. President Harry Truman famously said it to his war contracts team. CEO’s prepping for an IPO deploy it with their marketers. Headlines flash warnings encouraging brands to race “to IPO while Stocks are Hot” and 2020 is a “Steaming Hot Market.” After a massive sell-off to start the year,...

09 November 2020 /identity /markets

Joshua Frith Managing Director at The Dubs

Research reveals what's hindering finance content marketing success

Not getting the hits? Strategy stuck in a rut? Not sure where to go next with your finance content marketing? It’s time to stop second-guessing – and turn to the research. When it comes to effective finance content marketing, there’s no substitute for cold, hard data. Here I delve into the latest studies and uncover what’s holding finance brands b...

08 July 2020

Joshua Frith Managing Director at The Dubs

Sure signs finance podcasts are part of the mainstream

Podcasts have been around for a long time now, but in finance marketing they’ve been slow to become a standard content offering and have played second fiddle to online video. However, this appears to be changing with a tipping point being driven by a few factors. The most obvious of these is Covid-19, with finance brands finding themselves cut-off ...

23 June 2020

Joshua Frith Managing Director at The Dubs

Overcoming the unique challenges of finance marketing

Content marketing for finance brands isn’t the same as content marketing for other brands - it comes with its own unique challenges that need to be overcome. The first of these is the popular perception of finance topics as dry, dull and technical. The second is the regulatory environment, which requires finance brands to ensure content is legally ...

17 June 2020

Jim Craig Co-Founder at Conotext

3 Steps to Keep and Grow Your Digital Customers

Beyond the pandemic and the economic tsunami it has caused, there are some parts of the financial industry that will never go back to the way things were. And the one that sticks out the most is how traditional banking will be redefined in coming years. A digital transition was certainly underway. But for most financial institutions (FIs), that sim...

15 June 2020 /retail

Joshua Frith Managing Director at The Dubs

Is Staying silent on race issues an option for finance brands?

With global protests exploding into the news and translating into heated protests and debates across the globe, what position should a finance brand take on this crisis, if any? Hundreds of thousands of protestors around the world have marched since unarmed Minneapolis man George Floyd was killed by a police officer. Millions more have blacked out ...

12 June 2020

Joshua Frith Managing Director at The Dubs

How to design a finance website that converts customers

Website design is a core building block of every finance brand’s digital marketing. Your website is a reflection of your brand, your product and your customer offering, giving you one shot to convert a visitor into a customer. We asked The Dubs senior digital designer, Tom Bradshaw how brands can ensure their finance website design is optimised fo...

02 June 2020 /devops

Joshua Frith Managing Director at The Dubs

Timely vs evergreen content: dividing your content budget

Timely and evergreen content both deserve a place in your finance content marketing mix. How much of each you create in a given budget period depends a lot on your business objectives and supporting content strategy. At The Dubs finance content marketing agency we propose four key considerations for striking the right balance between timely vs eve...

26 May 2020