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Marketing in Financial Services

Looking at the unique challenges and opportunities of marketing in Financial Services and Fintech

Elena Berestovaya

Elena Berestovaya Owner, Chief Marketing Officer at Ubanksy.com, UpTrader Software Design

Be Picky! - A Working Marketing Strategy for New Forex Startups

At UpTrader, we often come across forex brokers who struggle with stagnant sales growth. To address this challenge, they may try various approaches such as improving their software, adding new assets, changing their workforce, or seeking out new Forex CRM systems. While all of these strategies have their merit, let's explore some marketing advice ...

/wealth /startups

Colin Grieves

Colin Grieves Managing Director Marketing Services at Experian

How data insights can help businesses understand their customers during the cost of living crisis

Over the last 12 months, UK households have experienced various challenges, with many forced to cutback on expenditure on non-essential items to deal with the rising cost of living. But is that the complete picture? And what does the changing and evolving economic landscape mean for businesses and organisations looking to better understand their cu...

/predictions

Nelia Holovina

Nelia Holovina Content Writer at Solvd

Five Lessons Business Can Borrow from the Movie Avatar

James Cameron's work on Avatar is an inspiring example for businesses and entrepreneurs today. No wonder, taking into account the success of the movie: Avatar (2009) got nine Academy Award nominations and three wins. I bet the second part will win even more. Both parts of the movie broke box office records, grossing over $2.028 billion worldw

/people /markets

Kerry Leech

Kerry Leech Co-founder at Roo & Eve

Why Account Based Marketing (ABM) is a key B2B fintech strategy

You’ve probably heard of Account Based Marketing. It’s a highly effective and efficient demand generation strategy — used by leading B2B fintechs — because it hones your entire marketing and sales towards those you’ve identified as the best fit, highest-value prospects. As well as being extremely effective for B2B fintechs with longer sales cycle...

Saurabh Singla

Saurabh Singla Founder at ZEX PR WIRE

What are the benefits of Press Release Publication ?

Press releases are a way to communicate important news or information about your business or organization to the public and media outlets. There are several benefits to using press releases: Visibility: Press releases can help increase the visibility and awareness of your business or organization. When a press release is picked up by media outle

/people /startups

Anoop Melethil

Anoop Melethil Head of Marketing at Maveric Systems

Transform the Banking Customer Experience through Hyper-Personalization

Traditionally marketing functions in banks were accountable for building brand awareness and, to some degree, generating revenue. As post-pandemic trends show, functional areas of customer acquisition, digital cross-selling, and upselling now form an integral part of marketing's digital-first strategy. 52% of Financial Services marketers think so...

/retail /predictions

Kerry Leech

Kerry Leech Co-founder at Roo & Eve

Fintechs and art of demand generation: The new playbook

The gated content ‘lead generation’ era is over. Today’s B2B buyers want to consume high-quality content, gather insights, and solicit advice from their peers - before ever talking to sales. In fact, according to Gartner, 43% of Baby Boomer, Gen X, and Millennial customers prefer a sales rep-free experience. So how can fintechs meet changing buyer ...

Nir Laznik

Nir Laznik Co-Founder & CEO at Sedric.ai

Tech is Driving Success for Savvy Debt Collectors: Here's How

Consumer debt rose to a new high of $15.6 trillion in the last quarter of 2021 from $14.3 trillion in the first quarter of 2021. With inflation reaching the highest level in four decades and millions of Americans living paycheck to paycheck, consumers are expected to crank up their credit usage even further to make ends meet. Rising househol

/regulation /startups

Luigi Wewege

Luigi Wewege President at Caye International Bank

Exploring Strategies to Generate Profit Offshore

When people talk about setting up offshore companies, much of what they say focuses on the tax advantages. It’s true that several nations’ tax laws are designed to create a favorable setting for offshore business enterprises. Along with considering the laws that apply in a given nation, creating and successfully operating an offshore company involv...

/wealth /predictions

Kerry Leech

Kerry Leech Co-founder at Roo & Eve

The new B2B buyer: Shaping the future of marketing in the financial industry

B2B FinTech firms underwent a digital transformation sprint since the beginning of the pandemic, packing years of digital transformation into a few months - and in many cases, significantly changing day-to-day work. These changes radically transformed the way buyers research and make purchases. Today’s B2B buyers want to consume high-quality conte...

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