In recent times, we observed that the paucity of time has reduced the attention span of customers and intense competition has resulted in shifting of their loyalties. Hence, personalization or targeting has become the need of the hour. As quoted by Salesforce, “70% of consumers say a company’s understanding of their personal needs influences their...
11 May 2023 Marketing in Financial Services
Guillaume BruyasBDM Banking Software at Tata Consultancy Services
Harish KumarIndustry Advisory Consultant - Lending at Tata Consultancy Services
Akshaya ChandraHead of Innovation, Technopreneur at Tata Consultancy Services
Pallava NagulakondaTechnology Head at Tata Consultancy Services
Deva GiftlinContact Center Architect at Tata Consultancy Services
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