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Looking at the unique challenges and opportunities of marketing in Financial Services and Fintech
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Andy Park Design Director at Creode
A recent study by The College Investor revealed that Google’s AI-generated summaries are inaccurate or misleading in 43% of finance-related queries, posing risks for users making important financial decisions. While Google’s AI can handle simple questions well, it often misrepresents complex topics—such as tax rules, student loan plans, and invest...
09 January 2025 /retail /inclusion
The role of emotion in financial UX: How to create interfaces that engage users on a deeper Level In financial services, user experience (UX) design is often focused on clarity, security, and functionality. But an element that is frequently overlooked—and yet crucial—is emotion. People make financial decisions not only with their heads but also wi
04 December 2024 /wealth /retail
Two people will rarely see the same search results because Google will often personalise the results to the user, including their location, pushing businesses or services in their area higher in search results. This is even more likely for locally sensitive searches like ‘bank near me’ or ‘wealth management leeds’. If you optimise your website for...
27 November 2024 /retail /markets
Alex Kreger Founder & CEO at UXDA
As banks race to adopt cutting-edge digital technologies, many are making a critical mistake: they’re letting technology overshadow their brand. In a world of rapid digital transformation, where AI, blockchain, and data analytics are becoming standard, what truly sets a financial institution apart isn’t its tech stack but its brand identity. Succe...
05 November 2024 /retail /identity
In the competitive world of financial services, the spotlight often falls on a well-designed app or product. However, conversion and user retention start long before someone hits "download" or signs up. The real journey begins with your marketing website—arguably the most crucial touchpoint in onboarding users to your app or service. For...
23 October 2024 /retail /startups
Retired Member
The latest earnings report from Nvidia, one of the leading GPU manufacturers, led to an unexpected drop in shares of other major technology companies. At first glance, Nvidia's results seemed stellar: the company reported record revenues, boosted by growing demand for chips in artificial intelligence and gaming. However, as is often the case, good...
09 September 2024 /markets
Matt Ryan Chief Transformation Officer at Reef
For many organisations, their website serves as a vital tool to attract new clients and forge lasting relationships. Yet, reports indicate stark disengagement, with nearly half of visitors to financial services (FS) sites departing after viewing just one page. Consider a typical user journey across an FS website and you’ll struggle to find much in...
01 May 2024 /wealth /predictions
It looks like 2024 will be ‘Democracy’s biggest year’, a 12-month period in which four billion people – over half of the world's population - will be eligible to vote. In more than 40 countries, ranging from the US, UK, India, Indonesia, Russia, Pakistan, Bangladesh and Mexico, citizens will be making choices that define the rest of the decade. Ho...
29 February 2024 /devops /predictions
Rebecca Trivella Director at 3radical
Today's customer isn't just looking for another card to add to their collection. What they want is a financial partner that offers an engaging and rewarding experience. No longer limited to traditional reward programs and mundane applications, gamification brings a fresh and dynamic dimension to the credit card experience. In this blog, we explor...
15 September 2023
Wassim Ghabali Marketing Director at Fintech Galaxy
It is high time to dive headfirst into a phenomenon shaking up the finance world – Open Banking. It's not just about seamless banking anymore, there's an intriguing twist to this tale - a profound effect on the marketing realm, a sphere often overlooked in this context. So, time for a journey through the landscape of Open Banking as we explore i...
23 August 2023
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