Bio
Since 1998 I've been lucky enough to work in one of the most forward thinking and exciting sectors of business, Digital.
As a Design Director I have worked on digital projects for global and high street brands. I can build teams and lead them so they excel, I enable talent to grow. I work with strategists and planners to help them turn their objectives into real experiences by turning business and user goals into smooth experiences and elegant design.
I understand what analytics are telling me and how to translate user behaviour into actions. I know that any touchpoint is a communication with an audience and it needs to be seen as integral to the brand.
As technology marches forward and audiences demand better and more sophisticated experiences, designing for interactivity never stands still. That is very exciting and that's why I love what I do.
Experience
Summary
Co Owner and Design Director at Creode
Creode is the digitally integrated agency specialising in financial services and FinTech, based in Leeds and London, who work in partnership with clients, many of whom we’re proud to call friends. We transform brands through a combination of technological brilliance and irresistible creative marketing.
Our clients benefit from a responsive blend of strategists, developers, marketeers and creatives. And by responsive, we don't just mean the way we persuade people to turn to your brand, we also mean how quickly and effectively we move to capitalise on your business opportunities.
Services include: Digital Transformation | Integrated Campaigns | Paid Digital Media | SEO and Content | Community Management | Display Marketing | 3rd Party Integration | App Design and Development | CRO | UX/UI/DX | Data Optimisation and Data Analysis | Customer and Market Research | Brand Development, Storytelling and Identity | Marcomms, CRM and Segmentatio