Profile
Location
London
Member since
2024

Matt's blog archive

2024 (2)
Matt Ryan

Matt Ryan

Chief Transformation Officer at Reef
Message Message me Posts: 2 Comments: 0

Blogs

Marketing in Financial Services

Every visit to your website is an opportunity to take a customer on a personalised journey

01 May 2024

For many organisations, their website serves as a vital tool to attract new clients and forge lasting relationships. Yet, reports indicate stark disengagement, with nearly half of visitors to financial services (FS) sites departing after viewing just one page. Consider a typical user journey across an FS website and you’ll struggle to find much in...

Marketing in Financial Services

Voting with your feet in a digital world!

29 Feb 2024

It looks like 2024 will be ‘Democracy’s biggest year’, a 12-month period in which four billion people – over half of the world's population - will be eligible to vote. In more than 40 countries, ranging from the US, UK, India, Indonesia, Russia, Pakistan, Bangladesh and Mexico, citizens will be making choices that define the rest of the decade. Ho...

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