Marketing in Financial Services

Looking at the unique challenges and opportunities of marketing in Financial Services and Fintech

Katharine McNamara Director at Konductor

Money Marketing: How banks and fintechs are using tech and communications to boost brand

Marketing a new business is difficult whatever the service or product you're trying to supply. Making your voice heard in noisy marketplaces and prying customers away from established brands is a first hurdle many well-meaning enterprises never overcome. Imagine then how hard it is when your new business provides a service which involves the handl...

16 November 2018 /startups

Konstantin Rabin Head of Marketing at Kontomatik

How important is a domain name for financial companies?

When you think about financial companies, a domain may be one of the least important features for you. You may want to know more about the “spreads” and the “leverage” if it is a broker. But, like it or not, the financial company is still a company and therefore requires really good branding in order to make marketing an enjoyable process for its ...

22 October 2018 /startups