Rebecca Trivella Director at 3radical
The days of generic, one-size-fits all financial service experiences are over. Today, customers expect – and demand – personalised financial services. Just think: How frustrating do customers find it when lenders view them as account number #72856, rather than Joe Bloggs with unique financial goals, circumstances, and interests? It leaves them fee...
01 December 2023 Digital Banking Trends
As gamification continues to grow in popularity, its applications within the financial sector are expanding. It's no longer confined to just a single aspect of customer interaction; it's redefining everything from credit card activation strategies to long-term investment planning. Let’s get into it.👇 Here, we will delve into specific application...
24 October 2023 Innovation in Financial Services
Today's customer isn't just looking for another card to add to their collection. What they want is a financial partner that offers an engaging and rewarding experience. No longer limited to traditional reward programs and mundane applications, gamification brings a fresh and dynamic dimension to the credit card experience. In this blog, we explor...
15 September 2023 Marketing in Financial Services
Boosting cardholder spend is at the core of every card issuer's strategy. It's simple – the more a cardholder uses their card with healthy spending habits, the better it is for the issuer. However,traditional methods of are becoming less effective. Leaving card issuers feeling the heat to find better ways to encourage cardholders to use their cards...
31 July 2023 Innovation in Financial Services
Credit card promotion used to be a straightforward path. Today’s journey is more like a labyrinth. Cardholders need persuading to choose your card, activate it, make their initial purchase, and use it regularly to gain the most advantage. Yet there are many obstacles along the way: Customers have so many choices to pick from that they suffer from ...
07 July 2023 Innovation in Financial Services
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