Bank of America has teamed with digital mapping firm Tele Atlas to make its national branch and ATM locations available to users of in-car satellite navigation systems and mobile positioning devices.
Under the agreement, Tele Atlas-powered navigation systems will represent Bank of America branches and ATMs on digital maps with a bank logo.
"Consumers don't have to look further than their fingertips or their car dashboard to find the nearest Bank of America ATM or banking centre," says Sanjay Gupta, e-commerce and ATM executive for Bank of America. "Now, they have instant access to the locations of our more than 5700 banking centers or 17,000 ATMs across the country."
The branded icons will also be available for digital map application developers to incorporate into personal and in-car navigation systems and mobile, wireless and Internet map applications.