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Alex Kreger

Alex Kreger Founder & CEO at UXDA

Digital Banking Strategy: Sales Obsession Could Cost $23 Billion

Huge budgets are spent on promoting products that users do not need, and that are not easy and pleasant to use. Product designers and user experience specialists often work under marketing departments in banks and become hostages to the race for profit. Unfortunately, a profit-driven mindset and culture ruin the banks' digital transformation and b...

/retail Banking Strategy, Digital and Transformation

Alex Kreger

Alex Kreger Founder & CEO at UXDA

Customer Experience in Banking: Key to the Success of Bank Digital Transformation

The rapid development of digital technology is making new demands on financial brands. Marketing methods that used to work perfectly only a decade ago, don't deliver the expected results anymore. There are so many alternatives available on the market that a pretty package and a catchy slogan aren't enough to convince people to buy and stay loyal t...

/people /retail Banking Strategy, Digital and Transformation

Alex Kreger

Alex Kreger Founder & CEO at UXDA

AI Became the Nr1 Topic at the Web Summit: Will it Transform Mankind?

The most discussed topic of the year at the recent Web Summit 2023 in Lisbon was Artificial Intelligence. Many experts have expressed different opinions, excitement and concerns about the impact of AI on a variety of industries and areas of our lives. But it seems to me that everyone agrees on one thing: with AI becoming mainstream, mankind has cr...

/retail /predictions Artificial Intelligence and Financial Services

Alex Kreger

Alex Kreger Founder & CEO at UXDA

Digital Customer Expectations in Banking

In recent years there has been growing discussion on the ability of financial institutions to adapt their services to the expectations of digital-first customers. What should financial businesses consider in order to offer a service that will meet digital customer expectations from a bank and financial services? Perhaps, there has never been such ...

/people /retail Digital Banking

Alex Kreger

Alex Kreger Founder & CEO at UXDA

Тo Enter Banking with X, Musk Needs to Overcome Critical UX Challenges

Knowing Elon Musk's large-scale approach, his intention to turn X into a bank could have disruptive consequences for the banking industry. However, the conflict between the existing UX patterns of a social network and the implementation of financial functions can complicate the transformation. Back on Track with X A few days ago, Elon Musk announc...

/retail /markets Disruption in Retail Banking

Alex Kreger

Alex Kreger Founder & CEO at UXDA

Banking Technology: Delivering the Next-Gen UX to Surpass Disruption

As the usage of physical cash diminishes and digital consumption skyrockets, traditional banks are undergoing a seismic shift to adapt to changing customer preferences. Digital transformation is reshaping industries and consumer behaviors, and the banking sector stands at a crossroads, poised to redefine our financial experiences in unprecedented ...

/retail /cloud Disruption in Retail Banking

Alex Kreger

Alex Kreger Founder & CEO at UXDA

How to Align Product Design with Brand Strategy in Digital Banking

Leading tech companies embed their competitive edge in digital products, setting the stage for success from the start. However, traditional financial firms face a challenge here, especially when adopting white-label digital solutions. Aligning them with their unique business essence and customer needs is tough. In finance, digital transformation i...

/retail /identity Banking Strategy, Digital and Transformation

Alex Kreger

Alex Kreger Founder & CEO at UXDA

Prevent Sabotage of Customer Experience in Digital Banking

Almost every financial institution invests a lot of effort and money into improving customer experience (CX) in the banking service they provide. This is the main way to ensure a competitive advantage in the digital age. Unfortunately, sometimes results are pitiful. What could be the reasons behind a bad outcome of digital product design in financ...

/people /retail Digital Banking

Alex Kreger

Alex Kreger Founder & CEO at UXDA

Apple Enters Open Banking: A New Milestone in Digital Banking Experience

In September 2023, Apple launched the iPhone Wallet app integration with UK users' current account balances and transaction history. The Apple Wallet app's integration with the Open Banking API allows users to get their checking account balance directly from their bank. Throughout history, banks has remained a closed industry, monopolizing the maj...

/retail /markets Open Banking

Alex Kreger

Alex Kreger Founder & CEO at UXDA

Banking Innovation: Do Not Let Your Mindset Stop You

Our perception of the world is determined by the rules instilled from childhood. And often, this mindset becomes an obstacle to innovation in banking service design. Many simply do not notice the opportunities that open up in front of them. And those who have broken the usual rules and look at the world differently have an advantage. And we see th...

/people /retail Digital Banking

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