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Frank Moreno

CMO
Entersekt
Member since
27 Apr 2023
Location
Bedford
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Followed by John Sims, Martha Boyle and 5 others you follow

Bio

I have worked in the enterprise and infrastructure software space for over 20 years, in a number of senior-level marketing roles. I’m currently the CMO at Entersekt, an Accel-KKR portfolio company focused on digital banking fraud prevention and payment security.

Before this I was CMO at HelloTeam, VP of Solutions Marketing at Bottomline, and head of worldwide marketing at Datawatch (acquired by Altair).

I’ve worked in large and small public companies, billion-dollar global, private companies and smaller, high growth, venture-backed companies.

I really enjoy building/transforming marketing into data-driven, revenue focused teams anchored in product marketing competency.

My roles have provided me experience and leadership across most core marketing disciplines - branding, revenue marketing, marketing operations, product launch, go-to-market strategy, market-driven product management, messaging/positioning, buyer and user personas, product evangelist, and content expert.

Experience

Head of worldwide marketing
Datawatch (acquired by Altair)
Apr 2017 - May 2019
I helped lead a successful turnaround and exit/acquisition, increasing our stock price over 250% in 3 years. In my role I led product, solutions, services and industry marketing; content and go-to-market strategy; digital marketing; demand gen; communications; partner marketing; field marketing and customer success.
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Latest opinions

Frank Moreno

Trusted devices and silent signals could help FIs improve fraud protection

Financial institutions face a growing challenge in protecting customer assets while maintaining a seamless banking experience. And, as victims of Account Takeover (ATO) fraud continue to grow, the challenge is no longer just about preventing fraud, it's about restoring customer confidence in a digital landscape where trust has become the most valu...

01 July 2025 Transaction Fraud Systems and Analysis

Frank Moreno

Issuers must take urgent action against fraud as chargebacks escalate

Recent data shows that issuers and merchants are struggling with rising chargeback abuse. With all indicators pointing to the already considerable problem growing by a further 24% by 2028, financial institutions (FIs) must act or risk losing both customers and profits. According to the Mastercard's 2025 State of Chargebacks report, abuse of cha...

18 June 2025 Banking

Frank Moreno

6 Ways banks and credit unions can use fraud prevention for better CX

Banks and credit unions are under constant pressure to retain customers, especially younger generations who are happy to switch primary bank accounts. Rather than adding yet another product aimed at younger cohorts, smart financial institutions (FIs) are capitalizing on their scam and fraud prevention systems, using them to build strong competitiv...

02 June 2025 Marketing in Financial Services

See all 7 opinions by Frank

Frank writes about

  • security
  • payments
  • retail banking
  • financial crime

Frank's opinion archive

  • 2025 (7)
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