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Paul Marcantonio

Paul Marcantonio Head of UK/Western Europe at Ecommpay

5 Steps to Set Up Online Payments for Your Business

Selling things online can be complicated. There are web shops to design, product descriptions to create, and payment methods to set up. The latter is probably the single most important part of the process - for a very simple reason. If your customers can't pay, they won't buy. So how do you accept payments online? Let’s look at it step by step. 1. ...

/payments Payments strategies 2015-2020-2030

Paul Marcantonio

Paul Marcantonio Head of UK/Western Europe at Ecommpay

3 payment technologies to increase conversion

Though it may seem like everything in the payments space is geared towards boosting conversion, i.e. the amount of times a potential customers completes the intended action of clicking “buy” – and this is indeed the case – I’m here today to tell you about three specific ways in which payment technology can raise the conversion rate, i.e. the amoun...

/payments The Payments Business

Paul Marcantonio

Paul Marcantonio Head of UK/Western Europe at Ecommpay

The Potential and Reality of Cryptocurrency in Video Gaming

Cryptocurrency promises to change the world, but it might start with games. The ubiquity of microtransactions in modern video games makes the industry ripe for a crypto insurgence. With gamers spending an average of $85 each on the (free-to-play) game Fortnite, generating $300 million a month for the game’s creators, cryptocurrency luminaries are ...

/payments

Paul Marcantonio

Paul Marcantonio Head of UK/Western Europe at Ecommpay

5 Considerations for Choosing a Payment Services Provider

My colleague recently published a piece on selecting a payment gateway and it got me thinking. How do you choose a service - any kind of service - when you're inundated with options? I've decided to use his same basic argument, but changed the focus from choosing a payment gateway to choosing a payment service provider. Brand recognition, goes the...

/payments

Paul Marcantonio

Paul Marcantonio Head of UK/Western Europe at Ecommpay

How to Maximise Seasonal Highs with Travel Payment Technologies

At the beginning of July, we’re right in the thick of what travel agencies and tour operators across the northern hemisphere know as the summer high season. The confluence of warmer weather, brighter days, and school summer holidays has turned would-be travellers into actual travellers, driving up the travel industry’s revenues to heights unreacha...

/payments

Paul Marcantonio

Paul Marcantonio Head of UK/Western Europe at Ecommpay

Facing Challenges Head-on in Emerging Markets

Everyone understands the travel industry by now. But maybe the geography is changing. Maybe instead of tourists from ‘established markets’ visiting ‘emerging markets’, it’s beginning to go both ways. Travel operators are increasingly keen on positioning themselves as leaders in markets that were once just ‘destinations’. Getting in on the ground f...

/payments Payments strategies 2015-2020-2030

Paul Marcantonio

Paul Marcantonio Head of UK/Western Europe at Ecommpay

How to Identify Payments Trends Worth Following

Payment trends come and go. A select few can endure the test of time, but far more end up flashes in the payments pan. Being able to figure out which is which is an essential part of running a modern business, but sorting the wheat from the chaff is harder than it sounds. Luckily, there are a few key things you can keep an eye out for when giving ...

/payments Payments strategies 2015-2020-2030

Paul Marcantonio

Paul Marcantonio Head of UK/Western Europe at Ecommpay

Why the Human Touch Still Matters in the Sharing Economy

The internet changed the way we do everything, and then the smartphone changed the way we do that. The rapid and massive growth of ‘sharing economy’ services like Uber and AirBnB, which offer platforms for ordinary people to rent out their time and resources to one another, have changed how we do things as basic as get around and go on holiday. ‘S...

/payments Payments strategies 2015-2020-2030

Paul Marcantonio

Paul Marcantonio Head of UK/Western Europe at Ecommpay

Low Price? High Cost: Why it Pays to Balance Price and Value in Payment Solutions

The payment services world is more competitive than ever. With numerous providers competing to serve thousands of businesses, things can get more than a little hectic as payments companies try to carve out some space for themselves in a crowded market. A lot of the time, this translates to providers ruthlessly cutting their prices relative to thei...

/payments Fintech

Paul Marcantonio

Paul Marcantonio Head of UK/Western Europe at Ecommpay

Staying Innovative in a Mobile World

The last decade has seen an explosion in mobile devices, and it’s changed the face of the eCommerce industry. Innovative mobile technologies are enabling shoppers to make digital purchases across the world in greater numbers than ever before, while mobile browsing and apps have skyrocketed in popularity. But while the mobile revolution has been gr...

/payments Payments strategies 2015-2020-2030

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