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The mobile wallet generation

17 October 2007 Be the first to comment

Paul Penrose

Head of Research

Finextra

Young people are almost as dependent on their mobile phones as they are on cash, according to new research commissioned by UK ATM network Link.

The poll, conducted by YouGov among 2000 adults found that 18-24 year olds ranked cash and mobile access as 'basic necessities'. The survey results also showed that young adults would be more willing to go without alcohol, chocolate and sex for 24 hours, than their mobile phone.

Link is using the results to promote mobile top-up facilities at cash machine networks in the UK. Banks might also note the implications for future service delivery and, of course, the inevitability of mobile cash.

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Paul Penrose

Head of Research

Finextra

Member since

06 Oct 2006

Location

London

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