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As customers become more tech savvy, they expect a more secure and seamless banking experience to match the advancing technology. For business buyers, or those who make purchases on behalf of their company, Murphy Research data similarly indicates growing demand for easy access to working capital, automated reporting and integrated payment solutions. These requirements span all B2B industry sectors and company sizes, signaling a shift in how businesses expect to engage with financial services.
Artificial intelligence is also a good example of how technology is reshaping everyday expectations. For banks, the most effective integration of AI can be likened to a self-driving car analogy. Just as autonomous vehicles require human oversight, AI-driven banking solutions must strike a balance between automation and necessary human intervention. The goal is not to replace human judgment but to enhance it with data-driven insights and improved efficiency.
Strategic fintech partnerships, such as those specializing in AI and automation of complex processes, can uncover new avenues for growth and enhance client satisfaction. According to a survey by 10x Banking, 63% of financial institutions are now investing in AI, compared to only 32% in 2023. To avoid falling behind, the time to innovate is now.
If fintechs can simplify the integration of their solutions for data reporting, cash flow management and digital payments, banks can better support growth to meet the needs of their valuable business customers.
How can banks navigate partnership challenges?
While partnerships bring many benefits, there’s often obstacles to collaboration between banks and fintechs. For starters, risk aversion is deeply engrained in banking culture, often for valid reasons given the regulatory landscape or issues with tech compatibility to existing systems.
At their core, banks are not technology companies—they are regulated entities that excel at deploying capital with the remit of managing risk. This specialization has historically served them well, but the current market demands a level of technological sophistication that many find challenging to achieve internally. Thinking of tech as a great equalizer, this is where a fintech partnership can help fill some gaps.
Fintechs enhance banking relationships by bringing unique strengths to the table. Their nimble development approaches allow for rapid digital transformation. With their openness to explore data-backed automation and AI, they can extract valuable insights from existing customer data. Most importantly, they help create seamless, user-centric experiences that modern corporate banking customers expect, such as enabling instant, AI-led risk decisioning, expanded payment solutions like the ability to pay by invoice, and seamless integration across business functions.
Plus, the advantages go beyond local markets. As businesses look to expand globally, fintech partnerships can enable cross-border payment solutions and international growth opportunities that many banks would find difficult to achieve independently. Consider this: in the U.S. alone, companies must navigate more than 13,000 taxing jurisdictions, and international markets require careful attention to VAT requirements and product classification codes. Leaders are increasingly turning toward partners who can support payments complexity and cross-border nuances – an achievement made possible with the right financial service experts who can leverage technology and automation to keep track.
Opportunity for gradual implementation
Effective bank-fintech partnerships take a thoughtful approach to implementation. A "crawl-walk-run" strategy for AI adoption ensures proper regulatory oversight while gradually leveraging emerging tools for improved efficiency. This strategy should incorporate:
Composable technology architectures, allowing banks to integrate the best solutions instead of depending on rigid approaches. For example, a flexible API strategy to support automation can adapt with their changing business clients’ needs. This lets businesses lean on their banking partners more, enabling them to implement technologies such as e-invoicing, automated reconciliation and real-time payment tracking to reduce processing times and errors – all expectations of their B2B buyers.
Cultural transformation where leaders demonstrate a true commitment to digital innovation, AI and an agile organizational mindset. Teams across various functions need to collaborate to spot opportunities and implement effective solutions. Banks should also focus on developing talent as new technologies redefine job roles. This cultural transformation may be more difficult than any technical implementation.
Ultimately, banks who are still relying on outdated legacy systems create friction in their customer experiences. As businesses increasingly expect seamless financial experiences, banks must embrace fintech partnerships. Those that succeed will view collaboration not just as a defensive measure, but as a key competitive advantage in the AI era. The future belongs to financial institutions that build flexible, scalable ecosystems combining the regulatory expertise and capital strength of traditional banking with the technological agility and customer focus of fintechs.
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Bekhzod Botirov Сo-owner and member of Supervisory Board at PayWay
11 April
Terence Creighton Head of Retail Banking Delivery at GFT Financial
10 April
Svetlio Todorov Managing Director at emerchantpay
09 April
Steve Morgan Banking Industry Market Lead at Pegasystems
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