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Branchless banking is reshaping how banks connect with customers. These solutions give you an opportunity to provide banking services without branches and thus decrease your expenses as you target more customers. The outcome of such a transformational approach is the ability of your financial institution to remain relevant within this competitive market and meet the needs of those customers who are conversant with new technology.
Branchless banking solution has become a helpful tool, and a necessary course of action for transforming and optimizing operations,and future viability. Results indicate that 40.9% of the users trust branchless banking. In this blog, we’ll explore what a branchless banking system entails and the top seven benefits it brings to your bank.
A branchless banking system focuses on delivering banking services in a manner without relying on traditional physical branch infrastructure. Instead, it employs digital channels, agents and merchants, mobile apps, and other forms of cutting-edge technologies to deliver fundamental financial solutions.
In this system, users are able to open accounts, apply for loans, make transfers as well as make payments of bills amongst other things, without physically having to go to the bank. The essence of branchless banking is to serve the goal of making financial services available, affordable, and profitable for banking firms and consumers.
In a branchless banking model mobile banking apps, online banking portals, and eKYC solutions are part of the most important tools. Besides, they provide efficient and convenient opportunities for buying and selling assets and do not violate the essential legislation and data protection provisions.
Some of the major benefits of branchless banking for your bank are:
Operating physical branches can be expensive, with costs including rent, utilities, staff salaries, and infrastructure maintenance. That is why, by moving to branchless banking, you can dramatically cut off these costs. In this way, you do not waste money on owning the physical space but can allocate it for web and software resources that provide more sustainable and reachable solutions.
Branchless banking solutions help you deliver the same level of service or, in fact, more at a significantly lower cost. On the one hand, it increases your profitability and on the other, it helps to make your institution more effective in coping with market shifts.
Branchless banking also enables you to continue serving the customers regardless of the sorry state of extending a physical branch. Bi-communications and interconnectivity have enabled customers in some remote places to get access to financial institutions.
When you have a proper branchless banking solution, it means that you can tap into these markets, thus helping to develop the market for financial services while also increasing your customer base. While extending your brand equivalence expands your visibility beyond your customer’s circle, it also leads to higher revenues.
The principle that your customers hold closer today lies in a belief of convenience. As for branchless banking, they mobility can transact banking at their convenience using their phones or computers. This progressive character decreases dependency on standard timetables for banks, thus providing the consumer’s expectations nowadays.
As a result, solutions such as eKYC help reduce the time it takes to open an account, or even apply for a service, to literally being done from the comfort of a customer’s home without having to visit a branch physically. If you pay much attention to the friendly and easy-to-use digital interfaces, then customers can be loyal.
Conducting business within the traditional bank branches raises concerns due to numerous manual activities that consume much time. This means you are able to automate everything, such as, opening accounts, loan processing and administration, and compliance, among others.
By adopting new technologies such as Artificial Intelligence and Machine Learning, your institution can Undertake transactions more efficiently without chances of error. It makes it easier for you to fulfill more of the strategic plan and direction since little time is devoted to administrative work.
Branchless banking solutions are extremely secure with the adoption of encryption, multi-factor IC authentication, eKYC Verification solution tools. Such technologies enable you to manage risks such as fraud and access that is not authorised.
In addition, digital platforms allow you to monitor your operations in real-time and analyze the responses to specific transactions and customers. This increased visibility makes it easier for you to identify malicious actions that are likely to cause your customer’s detriment and to counteract them promptly, all in an effort to safeguard your customer’s trust in the services to be provided.
Branchless banking leads to some of your costs being minimized, and by gaining access to a larger market, you are able to generate new revenue streams. For instance, one can offer customers paid access to more extensive or improved access to digital services, extra services, or financial products or services for selected segments of users, respectively.
Further, the IT solution used in branchless banking contains a high level of analytics that analyzes customers’ attitudes and preferences. They help you to deliver and establish customized products and services for your customers, and increase their satisfaction and your revenues.
Selecting a branchless banking approach is not only an upgrade to your financial organization’s technology; it is a revolution to your institution’s approach. While your customers adapt to newer and ever-changing needs, the potential for quality, round-the-clock, convenient banking services also emerges. Branchless banking brought a number of positive aspects other than reduced expenses; you are able to penetrate new markets, simplify your operations as well as improve overall customer experience.
With eKYC verification solutions and other tools, the economic feasibility of services by combating frauds, risks, and adversaries is possible, alongside other benefits such as scalability through digital platforms. Also, branchless banking gives useful data about consumers’ actions, which will help to tailor products and introduce new sources of income.
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Luke Voiles CEO at Pipe
10 January
Ritesh Jain Founder at Infynit / Former COO HSBC
08 January
Dennis Buckly Fintech Writer/Analyst at House of Ventures
Steve Haley Director of Market Development and Partnerships at Mojaloop Foundation
07 January
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