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It's may be not the first one in Europe. In Denmark, Danske Bank recently launched a similar app for giro (postal cheque) scanning via mobile phone.

http://insiden.blogspot.com/2010/12/mobile-cheque-deposit-hits-europe-via.html

Mobile cheque deposit is now offered by 10 Financial Institutions in the USA. I hope it will arrive in Europe. May be it will be Paypal which will cross first the Atlantic for this service, according to the recent interview of the President Scott Thompson.

May be the must important thing in the announce is the B2B signal for France market where there is no interbanking plan to deploy NFC card : have you seen that a classical French payment logo is missing on this Banking Card ?