The branch is still part of the customer experience

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Theresa McLaughlin, EVP and CMO of Citizens Bank, sees the branch remaining a part of the overall bank offering for some time to come.

 

This video is part of a series Finextra is conducting along with BAI Banking Strategies, in preparation for the upcoming BAI Retail Delivery event in Chicago this October. The videos cover various banks' views on trends affecting their retail delivery - such as customer experience, branch banking, customer data and regulation. You can view additional videos, news and thought leadership articles at BAI Global Connect.

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