Chelsea Footbal Club has launched a new Web portal that will provide its 3.8 million fans with information on savings and investments and access to independent financial advice.
The bespoke service - which was launched on the day the club won the Premiership - is part of an exclusive package being offered to Chelsea fans under the umbrella of Chelsea FC Money.
The branded Web site, called mymoneypal, provides fans with information on savings and investments and personal advice from UK IFA, Origen. Chelsea FC will receive a percentage of gross income generated from commission or fees from products sold by Origen through the advice service.
Other products available include the club's current MBNA Euro Bank credit card, a personal loan facility and savings accounts for adult and junior fans with the Britannia Building Society.
Commenting on the service, Chelsea chief executive Peter Kenyon, says: "We believe Chelsea FC Money can give our fans a unique opportunity to help tailor and control their finances to their needs. It is a complete lifestyle online offering with the ability to research and get financial advice on work, family, health, investment and retirement issues."
Kenyon says the site offers an exclusive combination of competitive products and new opportunities for fans to manage their everyday lives while at the same time identifying them more closely with the club through loyalty and affinity.