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Rishi Chauhan

Rishi Chauhan Strategy Director at Haydon & Company Limited

Customer and industry led approach to Open Finance

The Second Payment Services Directive (PSD2) and Open Banking regulations in the UK required financial institutions, on their customers’ request, to share their customer’s payment account data with third party providers such as fintechs. Open Finance is an industry led initiative looking to increase the scope of financial data sharing beyond paym...

/regulation /retail Fintech

Rishi Chauhan

Rishi Chauhan Strategy Director at Haydon & Company Limited

Fintech Customer Acquisition - Market Segmentation

This blog has been produced with support from Ipsos Mori, a sincere thanks to Paul Stamper (Paul.Stamper@ipsos.com) for his help and input. This blog attempts to answer two key questions: Why do fintechs need to start marketing to specific target customer segments? And how should they go about identifying the right segments to target? Why must fi...

/retail /startups Fintech

Rishi Chauhan

Rishi Chauhan Strategy Director at Haydon & Company Limited

Fintech Customer Acquisition - Building Customer Trust

This blog builds on the last blog, that can be found here[1]. The reader may wish to read the last one for context, although this blog should make sense on its own as well. Here, the attempt is to answer the following key question - what could financial technology companies (fintechs) do, to build greater consumer or SME (customer) trust in order...

Fintech

Rishi Chauhan

Rishi Chauhan Strategy Director at Haydon & Company Limited

Fintech Customer Acquisition - Beyond Early Adopters

This blog attempts to answer the following key questions at a high level: What could financial technology companies (fintechs) do to enable greater consumer or SME (customer) adoption of their products and services beyond early adopters? What could fintechs do to pull under-served and well-served customers away from incumbent banks and established...

/startups Fintech

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