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Ah, ignore my last comment - the card number is printed in landcape on the back. Should've checked before posting...

Many websites that take payments for online purchases give you the option to capture an image of your card using the camera function - these all appear to be configured for landscape cards, so will they work with portrait-configured cards?

Customer adoption will definiteloy be an issue. Most consumers are completely unaware of open banking, and many surveys have indicated consumer reticence to share data. The current allegations around Cambridge Analytica's misuse of customer data from Facebook will doubtless make consumers even more reluctant to share their banking data with TPPs.