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Marketed as a route for the unbanked to access online retail, but also for "cash lovers" and those with security fears (presumably stemming from dicslosing card details online). In this latter segment, it will be interesting to see adoption rates, especially compared to Open Banking payments (Pay by Bank account and similar A2A services). It seems to me that both of these methods of payment are competing for the security-conscious consumer; which will be able to make the most convinving marketing pitch?