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New online cash payment solution, Kasssh, launched in UK

In a move set to innovate the world of online shopping, Kasssh’s online cash payment solution has exited stealth mode and is now available to all UK ecommerce sites. Designed to cater to the diverse needs of today's consumers, Kasssh brings the convenience and security of cash payments to the digital sector, making online shopping more accessible than ever before.

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With 1 in 7 of all retail payments in the UK made in cash, this is the perfect time for e-commerce websites to embrace this traditional payment method. Kasssh offers customers the flexibility to pay for their online purchases with cash, effortlessly and securely, at nearby supermarkets, petrol stations, or local newsagents.

Kasssh isn't just a payment option; it's a gateway to a seamless and inclusive shopping experience. Here's why it's a critical checkout option for both retailers and customers:

Expanding the Customer Base:
Kasssh opens doors to a broader customer base, including those who prefer cash transactions and may have previously been excluded from digital shopping. RSA’s 2022 Cash Census study stating 15 million consumers still use cash as a way to budget! Further amplified by today’s cost of living crisis.

Enhanced Trust and Privacy:
Privacy and security are paramount for online shoppers. Kasssh prioritises customer trust by providing a secure and discreet payment option, strengthening the bond between retailers and their clientele. With online fraud at record levels, new ways to protect consumers from exposing their bank details offers peace of mind.

Greater Flexibility:
Kasssh gives customers the flexibility to choose when and where they complete their transactions. With access to 28,000 locations, more than all bank branches and Post Offices combined, consumers can pay easily at their nearest newsagent, supermarket, petrol station and more!

According to a recent report by UK Finance, the number of payments made using physical cash increased by a substantial 7% in 2022 compared to the previous year, totalling an impressive 6.4 billion payments. This is 1.5x the combined UK credit, charge and purchase card market!
Despite the considerable rise in digital payment methods, physical cash remains the second most popular payment method in the United Kingdom.

Founder, Piero Macari, expressed enthusiasm about the launch: "Kasssh is a differentiator for online retail. By incorporating cash payments, we're ensuring that more customers have the opportunity to enjoy the benefits of online shopping, no matter their payment preference. This initiative aligns perfectly with our mission to make the digital economy accessible to all.”
Kasssh is set to enhance the e-commerce landscape, making online shopping a more inclusive, flexible, and secure experience. For more information on how to integrate Kasssh into your e-commerce platform or to become a partner, please visit www.kasssh.com

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Comments: (1)

Stephen Hartley

Stephen Hartley API Standards Architect at Pay.UK

Marketed as a route for the unbanked to access online retail, but also for "cash lovers" and those with security fears (presumably stemming from dicslosing card details online). In this latter segment, it will be interesting to see adoption rates, especially compared to Open Banking payments (Pay by Bank account and similar A2A services). It seems to me that both of these methods of payment are competing for the security-conscious consumer; which will be able to make the most convinving marketing pitch?

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