Latest opinions that Jim Marous has shared on Finextra

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Jim Marous

Publisher

The Financial Brand

Member since

08 Jan 2012

Location

Cleveland

View Jim Marous's full profile

Jim's opinions

Retargeting As A Bank Digital Marketing Strategy

Over the weekend, my son and I were looking at new car options on Edmunds.com. After about 45 minutes on the site, I decided to leave the virtual showroom only to be 'stalked' by car ads for the next two days as I visited totally unrelated locations on the web (I am sure the retargeting won't end soon). Even my entry into the Edmonds.com site was ...

01 November 2012 /retail Innovation in Financial Services

Monetizing Mobile Banking

As consumers are becoming more comfortable with mobile banking and mobile payments, financial institutions and technology providers are beginning to develop and deploy more innovative solutions with a focus on gaining market share, reducing costs and realizing new sources of revenue. It is clear that the question is no longer whether mobile bankin...

26 October 2012 /payments Innovation in Financial Services

Are Banks Prepared for Distribution Disruption?

In this exclusive interview about his new book, Bank 3.0, Brett King discusses how change occurring in the banking industry is inevitable, speeding up and disruptive. From the mobile wallet wars to the impact of social media, tablets and the 'de-banked' and digital consumer, Bank 3.0 shows why banking is no longer a place you go to, but something ...

25 October 2012 /retail Innovation in Financial Services

Bank Rewards Programs Benefiting from 'Loyalty Trifecta'

In a new regulatory environment, banks are faced with changing the foundation of rewards programs that were previously funded by interchange income from credit and debit cards. With debit interchange funding gone, FIs still need to continue to find ways to improve bank loyalty and drive the desired card behavior. In addition, banks need to leverag...

29 February 2012 /payments /retail Innovation in Financial Services

The State of Bank and Credit Union Marketing in the U.S.

Today's bank and credit union marketers are facing a period of big data, increasing devices and more communication channels than ever before. In addition, consumers are challenging the pricing and service levels they receive from their financial institution, and are willing to speak their mind using lightning fast social media channels. To better...

19 January 2012 /retail Innovation in Financial Services

Bank Marketers Face Challenging Times With Great Opportunity

After two years of responding to government intervention into the revenue structure of financial organizations, bank marketers are now faced with heightened levels of competition, a more demanding customer base, an unfavorable rate environment and, in many cases, a shrinking budget. But potentially most challenging to financial institution CMOs I ...

13 January 2012 /retail Innovation in Financial Services

100 Years Later Bankers Still Have Difficulty Measuring Up

At the turn of the last century, store merchant John Wanamaker stated, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Based on just released research from Ifbyphone, those may have been the 'good old days'. The report, 2011 State of Marketing Measurement Report found that, while 82% of CMOs ex...

09 January 2012 /retail Innovation in Financial Services

10 Commitments Bankers Need to Keep in 2012

2011 was year that many bankers, and especially bank marketers would love to forget. Not only was focus diverted by the need to respond to new regulations for the second consecutive year (this time it was the Durbin Amendment), but the image of our entire industry was challenged as foreclosures and bank failures continued to be in the news. We ...