By Franklin Manchester and Julie Muckleroy “Names are the sweetest and most important sound in any language.” Dale Carnegie’s words from nearly a century ago suggest an answer to a question troubling financial services firms: How can they take customer experience (CX) to a level that inspires brand loyalty? In hard times, personalization can make ...
28 July 2023 /retail /cloud Banking Strategy, Digital and Transformation
Peter PlochanPrincipal Risk Advisor at SAS
Thomas FrenchSenior Financial Industry Consultant, Fraud at SAS
Nick FeastPrincipal Business Solutions Manager at SAS
Adam NeibergSenior Marketing Manager at SAS
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