In recent times, we observed that the paucity of time has reduced the attention span of customers and intense competition has resulted in shifting of their loyalties. Hence, personalization or targeting has become the need of the hour. As quoted by Salesforce, “70% of consumers say a company’s understanding of their personal needs influences their...
11 May 2023 /people /inclusion Marketing in Financial Services
Subramanian KuppuswamiGlobal Head, Sustainable Banking & Investments at Tata Consultancy Services
Jitesh RajguruLead Consultant at Tata Consultancy Services
Srinivasagopalan RPrincipal Consultant at Tata Consultancy Services
Pulkit GiriaFunctional Consultant at Tata Consultancy Services
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