Finextra Research
Sign in
Sign up
  • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
Sign in
Sign up
  • News
    • Back
    • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • Back
    • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Back
    • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
  • payments
  • markets
  • retail
  • wholesale
  • wealth
  • regulation
  • crime
  • crypto
  • sustainable
  • startups
  • devops
  • identity
  • security
  • cloud
  • ai

Community

  • Your feed
  • Latest expert opinions
  • Groups

Join the Community

23,470
Expert opinions
41,845
Total members
341
New members (last 30 days)
188
New opinions (last 30 days)
29,130
Total comments
Join Sign in
Follow Unfollow

Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
Followers
17
Following
1
Opinions
155
Long reads
0
Followed by John Sims, Martha Boyle and 5 others you follow
View Ketharaman Swaminathan's full profile

Ketharaman's comments

clear
Rating Agencies Stampeding Cattle

In his book "The Big Short", Michael Lewis says that rating agencies are filled with people who tried but couldn't get into mainstream Wall Street firms, and therefore that it was very easy for these bankers to game the rating agencies. Two years ago, in a post titled "Credit Rating Agencies & The Financial Meltdown" in my personal blog, I'd written, "In this subprime mortgage caused financial meltdown, public opinion accuses some players of abject greed and others of downright fraud. But incompetence is a charge perhaps reserved only for credit rating agencies." Recent incidents seem to reinforce this point. 

I've read somewhere that CRAs came into existence when government bond issuers wanted to outsource their obligation towards assuring asset quality. Given that background, it'd be interesting to see your prediction "Soon companies in the credit rating business will be regulated" coming true - it'd amount to a sort of "reverse outsourcing"!

18 Nov 2011 17:13 Read comment

Barclays asks young people to pitch for slice of £100k

Kudos to Barclays for using innovative Web 2.0 and social media technologies to foster community innovation. Unfortunately, as thestake admits, the number of stakeholders is not displaying correctly. Hope the organizers fix this problem ASAP for it has a strong influence on the level of engagement this competition can spur. 

15 Nov 2011 17:50 Read comment

Hello this is your fake bank calling...

I really enjoy these calls from one of my banks. Everytime I log a complaint or query using the secure email feature on their Internet Banking website, they somehow choose to call me instead of simply replying to my email, and ask me to verify my identity! I turn the table around on them and ask them to verify their identity. At first, the CSR gets dazed with my demand but eventually they get my point. When they correctly read the first few lines from my email, I'm sure they're who they claim to be viz. my bank. 

15 Nov 2011 17:29 Read comment

The Platform-as-a-Service Revolution with IT management

Their proprietary nature and their vendor lock-in are strong downsides of PaaS platforms in themselves. But, when they come together, as they did when Google App Engine hiked rates 10-100X earlier this year, they tend to cripple or shutter down many apps built over them. More details can be found in the below article from InformationWeek.

http://www.informationweek.com/news/cloud-computing/platform/231600672

Of course, the half-full view would be, these apps at least lasted a few months / years under the previous GAE price regime, and without GAE, they might never have seen the light of the day. 

11 Nov 2011 09:52 Read comment

On fraud prevention banks need to get the balance right

@Pat C: Thank you for taking your time out to elaborate. It is truly enlightening to know that PCL and Voice Biometrics have made such great strides in the recent past.

09 Nov 2011 17:28 Read comment

Too big to Retail....

I'm not surprised with this trend: After all, retail banking doesn't offer banks the chance to "privatize their gains and socialize their losses" the way investment banking does!

09 Nov 2011 12:56 Read comment

The high cost of cash

I agree with all your suggestions on how to minimize cash use. However, I'm not so sure that cash use has to be minimized beyond the levels chosen by consumers.

As I'd pointed out in a recent Finextra blog post, e-payments still have too much friction to become viable alternatives to cash and other traditional forms of B2C and C2C retail payments involving the common man. Cash handling certainly has costs but so does finding and using account number, sort code and other information required to put through ePayments. In fact, before making any ePayment, I do a sub-dollar test transaction to "pipe-clean" the process, thus making me do lot more work as compared to checks or cash. While things may change going forward, at this point, I'd be happy to pay for cash usage than spend my time to ensure that my ePayments are executed correctly. And, by the way, if the cost situation is really so much in favor of ePayments, I'm curious to know why banks charge for ePayments but not for checks.  

https://www.finextra.com/blogs/fullblog.aspx?blogid=5970

09 Nov 2011 12:51 Read comment

On fraud prevention banks need to get the balance right

I haven't read the Aite Group report but perhaps it ranks behavior analysis at #1 position also on the basis of its applicability for both card present and card not present transactions.

As far as I can make out, correlation analysis won't work in the CNP scenario. Even in the CP scenario cited for its usage, I see two challenges: (a) Not all ATM users - perhaps not even a majority of them - will have smartphones that have GPS or other forms of geolocation functionality (b) GPSs in most entry-level smartphones don't work - or take too long to track location - inside buildings and closed spaces, so proximity correlation might take several seconds, if not a couple of minutes, to return a go/nogo decision when the ATM is located indoors.

As for voice biometrics, it's been around for long and has traditionally suffered from false-positives in the event of the customer having a bad throat. Not sure if the technology has improved substantially in the meanwhile to merit an entry into the mainstream. Also not sure how it can be used for web-based authentication. 

04 Nov 2011 16:41 Read comment

Is consumer education a barrier to banking innovation?

Did you really mean to say "Is lack of consumer education a barrier to banking innovation?" in the title?

I believe that rapid spitfire reactions by trigger-happy regulators is a far bigger barrier to mainstream adoption of banking innovation. Take the case of IVR and mobile channels. Responding to higher perceived risk of payments made via these two channels, India's banking regulator has been quick on the draw to mandate OTP and two-factor authentication for them. The ensuing escalation in transaction friction has been so high that many people have virtually written off these two channels for making payments.

02 Nov 2011 17:52 Read comment

Is privacy a dying luxury?

Privacy is what I'd term "dishygeine factor" - the exact opposite of 'no big deal if you have it but a big deal if you don't have it'. Much as privacy advocates make it out to be a redline issue, privacy seems to be like many other things that simply have a price on them. As Mint, Offermatic and many others have shown, if you lure them with strong enough incentives (like money-saving offers in this case), you can manage to get a lot of people to reveal almost anything about themselves (such as username and password to their bank accounts). 

02 Nov 2011 17:24 Read comment

  • 1
  • 432
  • 433
  • 435
  • 436
  • 470

Ketharaman writes about

  • artificial intelligence
  • security
  • payments
  • regulation & compliance
  • people
  • retail banking
  • wholesale banking
  • cloud
  • devops
  • start ups
  • cryptocurrency
  • markets
  • financial crime
  • covid-19
  • predictions

Ketharaman's opinion archive

  • 2025 (2)
  • 2024 (9)
  • 2023 (10)
  • 2022 (7)
  • 2021 (4)
  • 2020 (5)
  • 2019 (10)
  • 2018 (16)
  • 2017 (13)
  • 2016 (9)
  • 2015 (12)
  • 2014 (17)
  • 2013 (17)
  • 2012 (12)
  • 2011 (9)
  • 2010 (1)
ShowHide similar members

Similar members

Manoj Kheerbat

Manoj Kheerbat
Founder and CEO at Gropay

Follow Unfollow
Nick Cousins

Nick Cousins
Founder and CEO at Exizent

Follow Unfollow
Reuven Aronashvili

Reuven Aronashvili
Founder and CEO at CYE

Follow Unfollow
Duncan Kreeger

Duncan Kreeger
Founder and CEO at TAB

Follow Unfollow
Ian Duffy

Ian Duffy
Founder and CEO at Accelerated Payments

Follow Unfollow

Welcome to Finextra. We use cookies to help us to deliver our services. You may change your preferences at our Cookie Centre.

Please read our Privacy Policy.

Accept
Finextra

Finextra

  • About

Community

  • Rules
  • Contact the community team

News

  • Guidance
  • Contact the news desk

Sales

  • Media pack
  • Contact the sales team

Get involved

  • Finextra Live@
  • Webinars
  • Finextra TV
  • Research
  • Finextra.jobs

Events

  • Sustainable Finance Live
  • NextGen Nordics
  • EBAday
  • NextGen:AI
Join the community Register for news alerts
Apple App Store Google App Store

© Finextra Research 2025

Terms of usePrivacy PolicyCookie Centre