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How mobile banking can unlock real financial progress
Customers demand seamless, intuitive, and personalized banking experiences, with 72% emphasizing personalization as “highly important,” and 77% of banking leaders agreeing it boosts retention. Yet, fi...
The phrase super apps has gained currency in recent years, generally used to mean a digital one-stop-shop for a range of services. The likes of Uber and DoorDash have expanded their offerings beyond t...
In today's competitive financial landscape, exceptional user experience (UX) is not just a differentiator—it's a must. Financial apps and services can either simplify our financial lives or add to our...
Kazakhstan is one of the world economy’s growth stories, with the Asian Development Bank’s latest assessment from April 2024 forecasting GDP growth of 3.8% in 2024 and 5.3% in 2025, far outstrippin
Last week, when guest speaking on a webinar, I was posed with the question, “Direct Debit has been around for a while, but we’re seeing new uptake and new popularity. So, why is it making a comeback n...
Though the last couple of years, including the pandemic, have forced banks to 'embark upon a digital transformation journey,' we still find many gaps here. During the pandemic, banks realized their se...
Is it possible to remove friction and improve mobile banking usability in just a few days? Many believe it requires a significant amount of time and financial investment. But that's not true. You can ...
Design thinking is, at its core, a process of empathizing with the user. The methodology has been successfully used in many industries to drive human-centred innovation, resulting in the creation of p...
In recent years there has been growing discussion on the ability of financial institutions to adapt their services to the expectations of digital-first customers. What should financial businesses cons...
Almost every financial institution invests a lot of effort and money into improving customer experience (CX) in the banking service they provide. This is the main way to ensure a competitive advantage...
Our perception of the world is determined by the rules instilled from childhood. And often, this mindset becomes an obstacle to innovation in banking service design. Many simply do not notice the oppo...
There is one similarity in the world of sports and banking services design. I'm talking about two approaches — sprinting and marathon running. Picture two renowned athletes, Usain Bolt and Eliud Kipch...