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How much thought do you put into your PIN? Is it someone’s birthday? Your vital statistics? You would think that people would try to protect their bank account balance or credit limit to the best of their ability, but you’d be surprised. A startling number of consumers still put little effort into determining a PIN.
Recent research [Data Genetics] confirms the fact that many consumers choose easy combinations or number patterns which are an open wallet for fraudsters. In fact, with just three combinations, they could swoop into nearly 20% of accounts and clean them out.
The result? A fraudster doesn’t need to be Dynamo the magician to gain access to a significant haul. In the end banks are typically the ones footing the bill for the crime. Rather than take the hit, shouldn’t we be finding new ways to encourage customers create less obvious PINs?
Banks already recognise the importance of secure PIN creation and invest significant time and effort in communicating this to the customer. Unfortunately the advice seems to be falling on deaf ears. In order to get this message through to their customers and close the loophole, they’ll need to take a different tack. Banks should devise alternative ways to hammer the message home, look at more sophisticated authentication methods to keep the fraudsters at bay and perhaps block the use of those three “magic” numbers.
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Alex Kreger Founder & CEO at UXDA
27 November
Kathiravan Rajendran Associate Director of Marketing Operations at Macro Global
25 November
Vitaliy Shtyrkin Chief Product Officer at B2BINPAY
22 November
Kunal Jhunjhunwala Founder at airpay payment services
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