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iZettle: missing the gravy train

22 June 2012 Be the first to comment

Retired member

I recently had a discussion as to which market represents the biggest business potential for iZettle (I said - the US).

If one looked at the current EMV terminal adoptions rates worldwide, it is clear that the USA represents what seems to be... 0% of the global EMV terminal market. Add to the equation EMV's plan to switch all US issuers to EMV from April 2013 and you have an explosive mix. I would be surprised if Square are not working on an EMV solution "as we speak"...

In less than a year from now, "Chip-n-PIN" (OK, "chip only" at Phase 1 in some countries) will become de facto standard for offline non-cash payments. It's time to extend that proven, trusted and convenient technology to the online and mobile worlds.

This content has been created by the Finextra editorial team with inputs from subject matter experts at the funding sponsor.

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