Join the Community

22,596

Expert opinions

44,556

Total members

563

New members (last 30 days)

213

New opinions (last 30 days)

28,878

Total comments

Join Sign in

At least it isn't pink ...

07 February 2012 1 comment

Elizabeth Lumley

Global FinTech Commentator

Girl, Disrupted

Citi recently re-launched its personal finance site, Women & Co - opening up the site to non-Citi customers.

Well done, finally we women have a personal finance site that speaks to the issues that really matter to women "...career, family, home, investments, and lifestyle..."

Because we all know men are never interested in any of the above. And, why is it that only women seem to care about "lifestyle"?

Ok, maybe I'm grumpy today. But a few months ago Lego launched their first playset aimed at little girls ...Lego Friends! Way-hey! And here I was thinking Lego had always made toys for girls ... it was called LEGO.

I guess even money has a gender bias...

External

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.

4422

Report

Channels

/retail banking

Social Banks

Social Banks is a group that aims to discuss trends and debate as the financial services take their first steps into social media. Twitter, Facebook, LinkedIn etc..debate all here.

Join group

55 opinions 23 members 11 January 2022

Comments: (1)

Matt White North America editor at Finextra

07 February 2012

Coincidently, DailyWorth, an "online community designed to help women master their money" has put out a PR today about a new tie-up with PFM site Mint.

I agree, this gender-specific stuff seems a bit retrograde but then DailyWorth has 250,000 newsletter subscribers so it must what (some) women want.

I also spotted this piece on (very pink) girl-only mobile phones a few weeks ago but they're for the Japanese market so can maybe be disregarded...

Report

Elizabeth Lumley

Global FinTech Commentator

Girl, Disrupted

Member since

05 Nov 2007

Location

Crayford

More expert opinions

Ekaterina Andreeva Software Engineer at Kriya Finance Limited