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In the recent Forrester report “Paperless Plight: Growing Resistance Outpaces Adoption” the survey of 3554 online adults revealed that only 24% had switched off paper bank statements.
This is a pitiful amount – by any standards.
But banks have been pleading, motivating, cajoling, bribing, forcing and greenmailing customers into signing up for online statements for over 10 years.
What’s inhibiting the move away from paper to the greener electronic versions that can save billions?
A previous Forrester report on this topic suggested that customers “just needed a push”. I whole heartedly concur. Customers should be pushed their eStatements via email. No website to visit no registration to fill in, no new username and password to remember, no phishing risk.
Just send them an interactive document with graphing and sorting, feedback forms and personal loan calculators. Not a pipe dream – something that smart banks all over the world have been doing for a while with tremendous success.
Only once the banks start to offer added value in return for turning off paper will we see a growth in the adoption of eStatements and significant paper turn-off.
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Alex Kreger Founder & CEO at UXDA
16 December
Dan Reid Founder & CTO at Xceptor
Andrew Ducker Payments Consulting at Icon Solutions
13 December
Kajal Kashyap Business Development Executive at Itio Innovex Pvt. Ltd.
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