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What serves e-invoicing adoption best: opt-in or opt-out?

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A few weeks ago ComReg, the Irish telecom regulator, made clear that organisations are neither allowed to set an opt-out for receiving e-invoices, nor force customers to opt-in on e-invoicing.

ComReg is of the view that any move to e-billing should take full account of, and safeguard, the legitimate preferences and interests of consumers. This similar to current SPAM legislation, where opt-out is default and consumers shouldn't be force to opt-in.

So, what serves e-invoicing adoption best? Opt-in, Opt-out, Other?

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Michael Wright

Michael Wright ex-CEO, NED at Tilte, Taxd, Welleasy

Striata has been very successful in applying the opt-out process to the adoption of B2C eBilling. This is mostly because we follow a "push" methodology of sending the billing documents directly to the customer via secure email attachments.

Opt-out is very difficult when you ask the customer to come back to a website and register or login to receive their bills.

Opt-out should have a really easy to use opt-out process. Not hard to do.

I believe that O2 are appealing the ComReg decision.

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