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Machine readable news seems a damp squib

The concept of “machine readable” until a few years ago was something of an alien concept. Now a person only has to think of travelling to realise that reading machines are taking over with the use of machine readable passports. When it comes to machine readable news though, despite the hype, there appears to be little in the way of actual take up. Is it too soon? Are banks still wary and weary of the credit crisis? 

There are some major players in the market who are updating their offerings but there doesn’t appear to be any new major player with an offering. Is the vendor community missing a trick about what banks want or is it merely a case of banks tightening their fat cat belts and sifting through the “need to have” and “nice to have” piles?

Perhaps only time will tell but the potential for machine readable news could be huge.

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