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All roads WILL lead to digital transformation to create the BEST customer experience.
Sitting around the table, we ponder whether we should lead with Cloud or Data while forgetting that we are all the actors in the end-user show.
In today's challenging macroeconomic situation and regulatory requirements, Financial institutions have realized that end users' experiences must be modernized to create the best customer experience by investing extensively in their transformation journeys. Then scramble starts…which state-of-the-art technology should be used? Should we lead with the cloud or lead with data? Oh…how about Security? Then 100 teams reimplement the same pipelines, security controls, and compliance controls – inventing and reinventing the wheel again while creating the operational nightmare for the teams and operational drag on business.
What do we do? How about starting with the end vision and working backward?
Picture worth 1000 words:
Step 2: Value to customers = Value to the business
Bottom Line:
Start with the outcome in mind and work backward to delight customers. All roads WILL lead to digital transformation to create the BEST customer experience.
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Oleg Chanchikov CEO at CapyGroup
20 January
Ritesh Jain Founder at Infynit / Former COO HSBC
Kajal Kashyap Business Development Executive at Itio Innovex Pvt. Ltd.
17 January
Ugne Buraciene Group CEO at payabl.
16 January
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