Join the Community

22,053

Expert opinions

43,987

Total members

381

New members (last 30 days)

184

New opinions (last 30 days)

28,690

Total comments

Join Sign in

Swift's new logo shock

11 September 2008 Be the first to comment

Paul Penrose

Paul Penrose

Head of Research

Finextra

In protest at this 21st century corporate mania for re-branding I suggest we go back to the original source material (as legend has it) and give Swift a distinctively groovy, retro feel.

External

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.

7467

Report

Share

Channels

/payments /wholesale banking

Finextra@Sibos

The Finextra@Sibos community is open to all delegates and exhibitors at the annual financial markets conference organised by financial messaging network Swift.

72 opinions 22 members 10 September 2019

Comments: (0)

Paul Penrose

Paul Penrose

Head of Research

Finextra

Member since

06 Oct 2006

Location

London

ANZ and Visa lose the plot

30 June

Don't give up the day job...ever

20 May

Now we are ten

19 April

Finextra's Best of the Web

05 March

The ATM was the last great financial innovation

25 February

See all Opinions from Paul

More expert opinions

Anders Olofsson Payment Oracle at FintechCore

Where central banks are inviting fraudster

2 hours

Mathias Wikstrom CEO and Co-founder at Doconomy

How banks can drive financial and environmental transformation

3 hours

Ivo Gueorguiev Co-founder at Paynetics

Revitalising SaaS: The impact of embedded finance

4 hours

Kathiravan Rajendran Associate Director of Marketing Operations at Macro Global

How Liquidity Pools Transform Cross-Border Payments? An Analysis

8 hours 1

See all opinions

External

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.

Join the Community

22,053

Expert opinions

43,987

Total members

381

New members (last 30 days)

184

New opinions (last 30 days)

28,690

Total comments

Trending

Kunal Jhunjhunwala Founder at airpay payment services

How Cross-Border Payment Platforms Contribute to India's Global Trade Ambitions

22 November

Shiv Nanda Content Strategist at https://www.financialexpress.com/

Unlocking the Potential: Exploring Property for Investment in Thailand and its Impact on Investment

22 November

David Smith Information Analyst at ManpowerGroup

Best 5 White-Label Neobank Solutions in 2024

20 November

Konstantin Rabin Head of Marketing at Kontomatik

Why Cronos, Polkadot, and Avalanche Are Q4's Hidden Gems

19 November

Now Hiring