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The word Omni Channel has a new dimension. Where it used to mean seamless access for a customer across all the channels they wanted to interact with us on, it now means collaboration across other industry interfaces.
Banking has always been pretty innovative when it comes to creating new channels.
With the rapid speed of innovation today, this is truly the age of partnerships. And it means that the banks traditional channels may recede in the background for day to day customer experience and engagement. They will probably need to create, augment and supplement interfaces that customers are more used to in everyday life. Some digital developments that will aid this move are API access (lot of banks are already starting to do this) and the increased use of distributed ledger technology (blockchain) to help more straight through processing.
Its a great way to get in front of the customer experience cycle again!
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Ruchi Rathor Founder at Payomatix Technologies
06 September
Alexander Boehm Chief Executive Officer at PayRate42
05 September
Erica Andersen Marketing at smartR AI
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