Mattia Bruzzi

EMEA Banking Sales Director at Earnix

Message Posts: 3 Comments: 1

Career History More than 20 years selling software to the Financial Services sector, to improve efficiency, profitability with innovation

Blogs

Financial Product personalization

Hey bank, are you talking to me?!

10 Jun 2020

I know the title of this article may sound funny or even pretentious but believe me, this is how I felt when I was recently contacted - twice - by my bank for an offer to show me how they (think, Ed.) care about me. I won’t reveal the name of the bank because I strive to be a fair gentleman so I will just say that it is a Large European bank which ...

Financial Product personalization

Come on Banks, let's give it a go!

03 Jun 2020

In my previous post I shared my thoughts and concerns about the banking industry real will to support customers when they actually need it. It is a fact that we – the customers - now more than ever, need our banks to overcome this though moment and, even more, will need the financial system support to boost the economy jump start when the COVID19 e...

Financial Product personalization

Customers, now more than ever, need Banks: are the Banks really up for it?

02 Jun 2020

In these very tough times - where most activities and business are, hopefully just temporarily, slowing down or even closing - it is inevitable that Bank’s customers need support and temporary relief from the financial system to face this new and extremely difficult situation. While everybody will need to play their part (i.e. the government too),...

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Mattia is Commenting on

41% of businesses plan to switch banks because of poor performance during health crisis

Very intersting survey. Last week I actually wrote a post "Customers, now more than ever, need Banks: are the Banks really up for it?" ( https://www.linkedin.com/pulse/customers-now-more-than-ever-need-banks-really-up-mattia-bruzzi/ ) to stree the importance, actually the urgence, of banks to proactively and seriously engage with their customers as they are pretty much all far from that. I recentely followed up with the post "Come on Banks, let's give it a go!" ( https://www.linkedin.com/pulse/come-banks-lets-give-go-mattia-bruzzi/?trackingId=B12dOioATbScpApAx6XrZA%3D%3D ) to try to analyze the reason why banks still struggle so much to provide the service the customers deserve and, most certainly, banks - by really embracing innovation and wisely levare technology - should be able to offer.

02 Jun 2020 Reply Read article