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It's interesting here in the UK that when consumers actually see how superior the digital bank experience is, they then realise how much they've been missing by using their old bank. I hear that time and again when speaking to people. I use apps from old and new and the difference is significant on every level.

In the UK digital banks have signed significant numbers of customers and also forced traditional banks to improve their digital services. Unfortunately there is still a reluctance to switch banks, despite the considerably better digital experience offered by new digital banks. This is likely down to consumer inertia and lack of understanding of alternatives.