Swedish bancassurance outfit Länsförsäkringar Bank is to offer online sharedealing through an outsourced agreement with local trading technology firm OM.
Tomas Johansson, deputy CEO, Länsförsäkringar Bank, says that by using OM's established platforms for equity trading and for back-office operations, the bank has avoided the risks and costs of inhouse development.
The system offers a straightforward user interface for the novice trader backed up by more sophisticated tools for active investors, he adds.
Magnus Böcker, deputy CEO, OM, says: "This collaborative venture is an important step for OM in providing the market with effective and integrated solutions to banks and brokerage firms