Credit-Suisse's new online investment service targeting Europe's 40 million high net-worth individuals is to feature on a new pan-European personal finance channel from MSN, the Microsoft Internet portal.
In the UK, in France and in Germany, Credit Suisse's online investment service will be a part of MSN's new MoneyCentral personal finance channel, scheduled for launch in the next few weeks. From 2001, the cooperation will also extend to the financial and business services on the MSN portals in Spain, Italy and Switzerland. In addition both parties say they are collaborating on joint online content projects.
The Credit Suisse offer - unveiled last month - is specifically designed for the 40 million European consumers deemed too affluent for basic banking services but not wealthy enough for traditional private banking. In a few weeks time, pre-registered customer will be able to activate their Global Investor Portolio accounts from the Credit Suisse site and begin trading shares and other investment products.
Commenting on the deal with MSN, Lukas Muehlemann, chairman and CEO of Credit Suisse, says: "This will make a significant contribution to reach our objectives in the European market."