Russia's Tinkoff Bank is accelerating its shift into adjacent markets in the digital economy with the acquisition of a stake in event ticketing platform Kassir.ru.
Under the deal, Kassir.ru will sell tickets directly via the Tinkoff online bank and mobile app, while the direct bank will provide customers with special terms and tailor-made offers.
Kassir.ru is Russia's biggest ticket sales company, selling more than 4.3 million tickets in 2017. With its daily offering exceeding 3,500 events, the platform attracted a total of 70 million visitors last year, growing revenues to RUB 7.1 bn.
“We are focusing on building out Tinkoff’s ecosystem as we seek to provide our customers with a range of daily services beyond financial and insurance products,” says Oliver Hughes, CEO of Tinkoff Bank. “The integration of Russia’s top ticket sales company into the Tinkoff.ru platform will fulfil another daily customer need, this time in entertainment. This, in turn, strengthens our position in lifestyle services beyond banking.”
In addition to retail banking, Tinkoff’s supermarket ecosystem currently includes such business lines as Tinkoff Business, Tinkoff Investments, Tinkoff Insurance, Tinkoff Mortgage, Tinkoff Mobile (mobile virtual network operator) and the Tinkoff Travel platform for flight and rail bookings, hotel deals and car rentals.