Car maker Hyundai is working on an in-vehicle credit card payment service that enables drivers to find and pay for coffee, gas and parking from their "infotainment" screen.
The firm is working with automotive software outfit Xevo to connect its cars with brands through a merchant-to-driver commerce platform.
Initially focusing on the basics of coffee, fuel and parking, the service could expand to restaurant reservations, order-ahead takeout food, curbside pick-up and EV charging, says Xevo.
Xevo will also help Hyundi build a wallet platform to securely store customer credit card and PayPal account information.
Manish Mehrotra, director, digital business planning and connected operations, Hyundai Motor America, says: "Once our owners experience placing a to-go order using their vehicle's touchscreen and seamlessly routing to the location, we know they're going to love it.
"Offering easy-to-use payment options as part of navigation will simplify the driving experience and maximize time spent with eyes on the road."
In-car payments are becoming increasingly common - Chevrolet and oil giant Shell are rolling out a system that lets drivers pay for their gas through the touchscreen in their vehicle.