Smile please, you're on HSBC

I do wonder whether this is an example of where banks are getting their digital banking priorities not quite right. Why I am saying this?  As a HSBC business banking customer I am exposed, on near daily basis to their business online and mobile solutions and I am sorry to say they are pretty poor and very, very limited in self-service functionality. 

I am otherwise quite happy with HSBC but the regular frustrations I have with the digital business banking solutions, is such that I feel I have really no other option then to look elsewhere.

So, I my comment/question is; are banks getting the balance right when focussing their digital investments in 'leading edge' features or should really focus on getting the basics right first, so they can retain their customers?

@JacobChristiansen: I too wonder about the same thing! Problem is that getting the basics right won't give any talking points to their C-Suite in their cocktail circuit! 

I am interested to find out whether they  do actually open an account real time.  I have been working on similar product for a year now, while all the digital features are ok the biggest stumbling block is the online real time KYC. There are companies who claim to do it , however  there SLA is around 4-5 mins . Now keeping a prospect occupied for 4-5 mins till confirming that he can be accepted as a customer causes friction in the process.

I am working on simple checking account aopening. For business banking accounts the KYC will be even more strenuous so I am wondering how long it takes HSBC to create the account or are they just referring to digital application and not actual account opening ready for transactions.