Citi is deploying beacon technology from Gimbal at a number of its Smart Banking branches in Manhattan
For the pilot trial, the US bank is using the Bluetooth Smart Beacons to give customers cardless entry into ATM lobbies after hours using their iPhone or iWatch. Citi customers who opt in can also receive location-based customised messaging direct to their mobiles, promoting special offers and events.
Citibank’s use of beacon technology is the latest in a series of new technologies the bank is rolling out and exploring. At Citi Smart Banking branches, customers can use iPads and enhanced ATMs to conduct transactions typically reserved for bank tellers.
The bank has also launched a voice biometrics solution to seamlessly and automatically verify a customer's identity within the first few seconds of a customer’s call, in addition to testing biometric, cardless ATMs.
The NYC trials come as Citi opens its first Smart Branch in the UK, at London's Canary Wharf.