Royal Sun Alliance is to use artificial intelligence software from Autonomy as a key feature of its new B2B e-commerce site for small business procurement. The online service, named Color, is pitched at UK businesses with up to 25 employees.
Autonomy is being used in the Color Buying Zone to help users identify the best deals on office supplies and computer products. The system will also be used to deliver personalised newsfeeds to users.
Color has been developed to provide professional advice and assistance as well as access to bulk-purchasing discounts that are often unavailable to smaller firms.
Josephine Fawkes, marketing director of Color, says: "Firms with less than 25 people have long been the entrepreneurial heartland and the engine room of the British economy, but they have been neglected, overlooked and mistreated by business supply chains which often consider them too small to warrant the service they deserve."