PayPal is to bring its One Touch for Web application to the UK and Canada, enabling consumers to pay for purchases online with a single click after their first login.
The firm released its Web version of One Touch in the US last month, a year after first piloting the widget on user smartphones.
Consumers that choose to pay via One Touch are able to securely checkout across millions of PayPal-enabled websites in a single touch, with zero effort required on the part of merchants.
The firm says that merchants like Airbnb, Boxed, Jane.com, Lyft, Munchery, YPlan have experienced an increase in sales and fewer abandoned carts since the system was first rolled out.
Announcing the immediate implementation of One Touch in the UK and Canada, Bill Ready, SVP and global head of merchnat and next-gen commerce at PayPal says: "Enabling global commerce experiences that connect consumers and merchants in a seamless, secure way across devices, platforms and channels is at the core of everything we do. We will continue to introduce these consumer experiences to more countries this summer."