PayPal is extending its One Touch payments system beyond mobile to the web, in a move the firm says will help merchants reduce abandoned shopping cart rates.
Last year PayPal put technology it acquired after buying Braintree to use by building a system which lets mobile shoppers make in-app purchases with a single touch.
The firm says that by enabling customers to pay without entering any payment information, One Touch boosted sales, average order values and adoption for many merchants.
The system is now being introduced for mobile and web browsers, meaning retailers can let customers make payments without user IDs and passwords.
PayPal merchants will have One Touch enabled automatically, without any integration, as the system is gradually rolled out around the world over the next few months, beginning with the US.