Tampa-based credit union Grow Financial has installed a giant, augmented reality video wall outside its latest branch where passers-by can play a game and win money.
The 'virtual money machine', developed by Inwindow Outdoor, is an augmented reality, motion reactive video mirror that uses six HD video screens on the branch's street-facing wall.
Anyone walking past can play the game, where they grab at virtual bank notes flying around the wall, with a chance to win $25 toward a current account, $100 toward an auto loan or $300 toward a mortgage loan.
Steve Birnhak, CEO, Inwindow Outdoor, says: "The virtual money machine is a terrific example of a company reaching its audience in an entertaining way that can result in new customers before they walk in the door."
Brian Holloway, assistant VP, marketing, Grow Financial, adds: "This is the first opportunity for Grow Financial to utilise digital technology in a virtual world. We look forward to creating new experiences at this branch and capturing the attention of new generations."