Internet portal Rediff.com is to provide online and offline banking services to Indian consumers via an alliance with Standard Chartered Bank.
The alliance will provide information on the entire range of Standard Chartered consumer-banking products to more than 6.4 million Rediff online customers. Customers will be able to view detailed information on various deposits, loans and mortgages, credit cards, mutual funds and insurance products. Users will be able to directly interact with the bank and apply for products online at a jointly-branded Standard Chartered/Rediff Web site.
"Our tie-up with Rediff.com will allow us to make information on all our retail banking services more accessible to a large number of customers across the country and is in keeping with our objective of making banking simpler," says Harpal Dugal, general manager and chief executive, India, Standard Chartered Bank.
Ajit Balakrishnan, chairman and CEO, Rediff.com India comments: "We believe this relationship is the beginning of a larger association between both the companies to provide the latest in banking services to our common customers"
He says Rediff is preparing to forge strategic alliances with some of India's leading online and offline financial service companies in the fields of personal finance, insurance, mortgages, equity broking and mutual funds.